Skip to main content
Category

BeWell

Dec 26
Love0

Web Site Design for BeWell USA

By BeWell, Graphic Design, web site design
I was hired by BeWell to create two versions of their company web site. This company sells products all over the world so each site had to be tailored to the host country since they sell different products, have different regulations and contact procedures.

BeWell USA web site
As a money saving strategy, we decided to build one completely, clone it and then change the information for the remaining country. In fact, this process was so efficient that we plan on rolling out several product-specific sites this way. This was the perfect plan to get a lot of web sites built in less time than normal. Visit the USA site at www.Bewell-USA.com
Dec 25
Love0

Package Design for Ice N Heat Ultimate Combo Product

By Andrew Hughes, BeWell, Graphic Design, package design, packaging
I love package design because it is a challenge to grab the attention of consumers in a busy retail store. People tend to make up their minds in a split second or two.

How does one balance the product name and image, key points, primary and secondary branding, box orientation, special callouts, required information etc. etc.?

Here is the final box for Ice N Heat’s Ultimate Combo which is a unique hot and cold compress product. It contains 2 types of compresses that attach to the same body wrap using velcro. Anyway, there is a lot the box front needed to say, and it was like a puzzle to get them all to fit. This is version #18… which is shows how many layouts and alternate text versions were tried.

This particular client, BeWell USA, Inc., makes their own health-based products, but also makes private label versions on request for pharmacy chains. This is a factor in the design that required that I keep the primary branding area easily changed out with different logos.

This project included graphic design, photo retouching, illustration, copywriting and marketing… the whole shebang.

Dec 24
Love0

Complete Graphic Design Project for LumenBrite Dental Strips

By BeWell, dental products, LumenBrite, web site design

I love when I get to provide start-to-finish design services for my clients. This particular project was for teeth whitening products such as dental strips and peroxide pens. Services included logo design, multiple package design, product photography, web design, some copywriting and Joomla programming with some help from my friends at StruveDesigns.com.

The packages utilize 4-color printing plus opaque white on shiny silver metallic board. This allowed me to use the ever changing sheen of the silver surface as part of the design. Wherever white prints behind the color ink, the color appears matte. Conversely, wherever I allowed the metallic surface to show through, then the color would appear metallic. The design is decidedly simple, to maximize the impact of the silver. These really shine on the shelf.

Check it out at buylumenbrite.com
Close Menu