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Showa Best Glove

Atlas Fit Gloves Web Site

By Graphic Works, Showa Best Glove, web site design
Sometimes clients need a fast and affordable way to promote a niche portion of their business. That was the case with Showa Best Glove who wanted a simple informational web site about some of their best selling Atlas gloves. Salesmen use this as a touchstone in their sales calls.

We built a web site to highlight key information about each glove including suggested uses, sizes, materials and photos. In-depth info could be downloaded as a PDF for review or printing.

Web Site Featuring the World’s 1st Biodegradable Nitrile Glove

By Andrew Hughes, biodegradable nitrile gloves, Graphic Works, green products, Green-Dex, Showa Best Glove, web site design
One of the hottest topics today in business is “being green”. This can involve saving energy, recycling,  using recycled materials, or reducing waste products. Showa Best Glove has hit a home run with their latest hand protection product called GREEN-DEX at www.Green-Dex.com. I got to design the web site.

Why is a Biodegradable Disposable Nitrile Glove So Important?

Disposable nitrile gloves get used and thrown away by the millions per year. Imagine a job requiring constant glove changes by a single worker. Now multiply that number by a large workforce over a year’s time, and one can see the result will be staggering mountain of gloves and tons of waste material.

Little things add up to be a lot of space in a land fill… especially if they do not quickly break down when exposed to wind, rain or the tiny organisms that turn a pile of trash into dirt. The chart shows how much faster Green-Dex breaks down compared to standard nitrile which barely moves at all on the scale.

GREEN-DEX™ packaging is also made from 100% post-consumer waste
and dispensers from 100% recycled material.

Different Materials Can Take Many Years to Biodegrade in a Landfill

I find it interesting to see how long everyday items take to biodegrade and the chart tells the tale of common things we throw away everyday. If this does not convince people to think more seriously about recycling, I am not sure what will.

Product Time to Biodegrade
Apple core 1–2 months
General paper 1–3 months
Paper towel 2–4 weeks
Cardboard box 2 months
Cotton cloth 5 months
Plastic coated milk carton 5 years
Wax coated milk carton 3 months
Tin cans 50–100 years
Aluminium cans 150–200 years
Glass bottles Undetermined (forever)
Plastic bags 10–20 years
Soft plastic (bottle) 100 years
Hard plastic (bottle cap) 400 years

All this talk about trash reminds me of my favorite commercial from the seventies…

Promo Video for a World Class Glove Corporation

By Graphic Works, Showa Best Glove, videography

Creating promotional videos for clients is a creative process that we really enjoy at Graphic Works because it uses every artistic skill that we possess. This particular video was built for Showa Best Glove’s annual sales meeting, and for later use on their web site.

This project was a true team effort involving several people. I wrote the basic script and storyboard with some tweaks from my boss and the client. Then we sent the script to a professional voice talent to record. He nailed it on the first take.

From there, custom graphics were created for different scenes, and other audio and video assets were gathered, including some last minute footage shot by the client in their manufacturing facility and other scenes recorded with the Canon 5D Mark 2 DSLR.

The last stop was in the hands of our in-house video editor, David Struve, who pushed the concepts from the storyboard even further making the final video better than I had envisioned it. We all added small details to improve the final product.

Like Hannibal from the “A-Team” used to say…
“I love it when a plan comes together!”

Photoshoot for New Cut Level 5 Gloves

By corporate photography, Graphic Works, product photography, Showa Best Glove

Being in the advertising business gives me a first hand look at incredible products before they become well known on the market. At Graphic Works I regularly work for a large global glove manufacturer who has over 1800 different varieties of gloves and sleeves for hand protection. They have a glove for every occasion and for every segment of the market including chemical resistant, cut resistant, hi-tech, disposable and general purpose. I have personally tested many of them and they are tough!

This photo was taken with a split diffuser to get hard light on the glove and soft light on the background.

For Showa Best’s latest offering, we needed to photograph 3 of their new high-level cut-resistant gloves. These products have some of the highest ANSI cut level protection ratings available. We often take 2 types of photographs of the gloves… beauty shots and application shots. Both of these photos can be used in advertising, catalogs and web sites.

The top layer of metal on this photo was white foam core which was later digitally replaced by metal textures.

The photographs often start with a rough concept and we then build a small set in studio to bring the sketch to life. Sometimes we have to have the elements positioned exactly like the sketch to fit the photo into a specific layout. Other times we can use the sketch as inspiration.

Here are the three photos all shot in studio. After each image is carefully retouched, hopefully they look like they were taken on a dirty construction site.

My boss had fun smashing these wood pieces! What a racket!