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| See last year’s campaign |
Kimberly-Clark is a world class corporation that makes many of the brand name products you might use everyday like Kleenex, Huggies and Cottonelle. Every year they have a Safety Campaign aimed at maintaining the safety-culture of their company. Last year I took a set of photos of workers decked out in Personal Protection Equipment, or “PPE” as it is known in the biz. See previous campaign.
This year, the theme changed slightly from workers in the factory to family members. It was decided to use a young child and his father for the “hero” photo. This was a real father and son to make it more realistic, and it was probably the only way to do it. The young boy was no more than 5 years old so we would be fighting a short attention span. Having the parents there would help me coax the emotions that the art director was asking for. This is was challenging for many reasons.
The concept for the photo was that the boy would be seen hugging his father dressed in Dad’s PPE which consisted of safety goggles and vest. This is where the process got fun. The art director wanted black hair and a black shirt on a black background. Not only that, the boy was to wear wrap-around, highly reflective safety glasses that reflect EVERYTHING! I knew this was going to be a challenge to light.
This poster will be translated into 21 languages and hung up in factories all over the world. Pretty cool.
