See last year’s campaign |
Kimberly-Clark is a world class corporation that makes many of the brand name products you might use everyday like Kleenex, Huggies and Cottonelle. Every year they have a Safety Campaign aimed at maintaining the safety-culture of their company. Last year I took a set of photos of workers decked out in Personal Protection Equipment, or “PPE” as it is known in the biz. See previous campaign.
All the safety goggles were highly reflective and showed all my studio lights. The highlights had to be managed. |
We tried 3 different sets of goggles to give the art director a choice, and soon we were done. I tried every trick in the book to get the right expression from our young talent… I even bribed him with a robot from my childhood toy collection. Talk about going the extra mile.
The retouching phase of the project got a bit “hairy” as I removed individual stray hairs, and gave the Dad a hair cut. Below is a BEFORE and AFTER detail of the photo.
BEFORE Retouching |
This process involved rebuilding the shirt collar and skin texture on the neck, plus adding back digital hairs in certain locations. I also removed a major unavoidable softbox reflection and added some color to the boy’s eyes. Overall, I am very pleased with the results given the circumstances. |
AFTER Retouching |